Cristiano Ronaldo is launching his second collection of CR7 underwear with a glocal (global + local) pop-up campaign projected onto buildings in seven cities across the world. Our instant art review: Abs!
(1) Arco della Pace, Milan
(2) Praca Do Comercio, Lisbon
(3) Near Waterloo station, London
(4) On Bowery, New York City
(5) Near Fernsehturm, Berlin.
(6) Paris
(7) Madrid
BONUS! Here's what the underwear looks like ... in action.
Proud to launch my Rankin X Ronaldo for #CR7Underwear campaign! New collection now live on http://t.co/hvDVvAxU0p http://t.co/Fv6IwvEl1N
— Cristiano Ronaldo (@Cristiano) August 4, 2014
from SBNation.com - All Posts http://ift.tt/1o6jelT
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