"Ooh la la" indeed. This jingle will be stuck in your head all day.
Here's Ron Duguay, Phil Esposito, Dave Maloney and Anders Hedberg selling you fine Sasson jeans, available at Macy's and Bamberger's.
And in 1980, an even better sequel. Replace Duguay with Ron Greschner this time.
Sasson Jeans, Inc. went bankrupt six years later. The brand is now owned by Walmart. Ouch.
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